Dawn of a new species – new gear from Pioneer

Tokyo Pioneer shop. Picture by Øyvind Bye Skille.

Some of you might have noticed that Pioneer is up to something new. They are releasing a new product on 17th September 2009 – and they claim it’s something we haven’t seen before.

There’s been some clever guerilla marketing online so far. Using promotional teaser videos and Twitter, they have created somewhat a hype – at least on my opinion. Check out PioneerDjKarl‘s updates on Twitter to get a better overview.

The upcoming product have been introducing some big names relying heavily on Pioneer products when performing live. Armin Van Buuren, James Zabiela, Eddie Halliwell, Roger Sanchez, Laidback Luke, Angello & Ingrosso have said their (sponsored) opinions about the product.

Those videos are easily seen from Pioneer’s own DJ portal djsounds.com, but the announcement of the new CDJ NEXT (if that is the name) is  just in few hours.

Why the hype has been so good then? If someone is trying to get a good view on the product from a reflection from Roger Sanchez’s sunglasses, it has to be something big, right?

But the main thing about the hype is always the product. What can we expect from Pioneer, who have delivered us the industry standards for CD-players (CDJ-1000) and (to my own personal opinion the industry standard) mixer DJM-800, they are most likely to introduce something that will clear the table.

So far in the promotional videos are suggesting the upcoming product is combining the best of both worlds, hardware and software. Most likely it will support mass storage products such as USB-sticks, but perhaps even DVD & blu-ray discs and external hard drives. Could it even be that DJ could plug in his laptop and start performing via the device straight away?

Let’s see if Scandinavian retailer of Pioneer’s DJ gear let’s someone from Innotune have a sneak preview before the release to get a full detailed review.

I learned to DJ with Pioneer’s gear more than 10 years ago, and playing solely on CDJ-1000′s for several years, I’m more than eager to give Pioneer’s new flagship a test drive.

2 Responses to “Dawn of a new species – new gear from Pioneer”

1. Toni Kurkimäki / Syna says:

   2009/09/23 at 00:28

   Me too, Ville, so let me know when you have a pair of these…

   Current score: 0
2. Aaden Clancy says:

   2010/01/20 at 13:22

   Hi, cheers for the interesting read.

   Current score: 0